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November 09, 2004
Kentucky Fried Cerebellum: Insane interpretations of the Colonel's legacy
The problem with Limeys is that they're snotty, smug bastards who spend their time just knocking down the efforts of anyone who dares to aspire to anything.
The great thing about Limeys, on the other hand, is that they're snotty, smug bastards who spend their time just knocking down the efforts of anyone who dares to aspire to anything.
Case in point: BadGas plumbs the depths of KFC-wannabe signage in the decaying urban areas of the UK. First, their ground rules:
- Only use red, white and blue if possible. This creates a strong association with America. Which is a "good" thing.
- Ensure that the words "Fried" and "Chicken" appear in your shop's name.
- To avoid alienating illiterate chicken lovers, make sure the sign has a nice big picture of a bird.
- Strengthen that KFC association by ensuring that your shop's name includes the name of a southern US state.
- If all the southern states have been used up by your many competitors along the street, pick a state from somewhere else in the US.
- If you can't think of any more US states, use a word that has some kind of southern US resonance.
- If all else fails, throw in a word that suggests quality, friendliness or corporate success.
Examples are evaluated on their merits, categorized, and soundly mocked as necessary.
Posted by EtherPundit at November 9, 2004 08:23 AM Category: Website Reviews